Your Time, your story

We believe the true value of a watch isn’t found in a safe, but in the miles it travels with you.

our story

The Evolution of an Adventure

The 500€ Lesson

Our story didn't start in a boardroom, but in a classroom at the Polytechnic of Turin. While studying Management Engineering, my brother and I pooled our savings to buy our first vintage piece: a gold-plated Omega Constellation. It looked beautiful in our eyes, but the reality was a wake-up call. The plating was failing, the lume was gone, and the movement was unreliable. We managed to sell it and barely break even, but we earned our first and most important lesson: you must intimately know the product you buy. We learned that aesthetics are just as important as mechanical solidity, and that in the vintage world, finding the right people to trust is the only way to build a real collection.

Management Engineering meets Horology

Graduating as Management Engineers didn't cool our passion, it gave us a lens. We realized that while a vintage watch is a storytelling instrument, it is also a complex technical system. We started applying engineering-grade rigor to our collection: obsessing over serial numbers, movement health, and production data. We aren't looking for sterile perfection, a vintage watch should show its "honest life", but we are looking for the absolute technical truth. We decided to use our background to bring transparency to a market that was often too hidden and opaque.

Turning Professional

After a year navigating the startup world under the Polytechnic of Turin’s patronage, I reached a crossroads. The startup didn't take off, but my drive to build something real did. I decided to turn my technical expertise and deep-rooted passion into a profession. This year marked a natural evolution in our journey: as my brother and I decided to follow different professional paths, I took the lead to turn our shared passion into a solo mission. I officially launched my first professional entity, focusing on a new standard of honesty and detail-oriented storytelling that I felt was missing in the industry.

The Birth of Ad Astra

The vision found its name: Ad Astra. While I remained at the helm, I realized that professional excellence requires more than a single set of hands. I began assembling our "hidden skeleton", a dedicated network of specialists who form the infrastructure of the brand. By collaborating with independent master watchmakers, cinematic storytellers, and technical researchers, Ad Astra evolved from a solo mission into a collective effort. This structure allows us to offer a 10 out of 10 standard of service, ensuring that every watch is backed by a robust professional ecosystem.

Demystifying the Past: Live the Adventure

Today, we are challenging the idea that vintage watches belong in a safe. For too long, these pieces have been treated as fragile artifacts or static investments. We are here to demystify the vintage world and prove that these instruments were built to be lived in. With our 2026 rebranding, our mission is to provide you with mechanical companions for your daily life, robust, verified, and ready for the road ahead. Your watch has already survived decades of history, it’s time it starts telling yours!

Our Manifesto

Beyond the Safe: A Credo for the Restless.

Instruments, Not Artifacts

We believe a vintage watch is a precision tool, not a fragile relic. It belongs in the cockpit, in the ocean, and at the center of your daily life, not in a dark safe. We curate watches that have survived decades of history so they can start telling yours.

Radical Honesty

Transparency is the only true luxury. In a market often defined by guesswork, we provide the technical truth. Every mark, every detail, and every mechanical heartbeat is documented with engineering-grade rigor. Your trust is worth more to us than any single sale.

Built for the Journey

We demystify the fear of vintage fragility. Through our network of experts, we ensure every piece is "Road Ready", verified, serviced, and robust enough for your next adventure. A watch that doesn’t travel isn’t really ticking.

Luxury for the Restless

We love fine watches, but we leave the ego at the door. Ad Astra is about the people and the stories that tie us together. We provide the expertise you need with a genuine human connection, because the most interesting part of a watch is the person wearing it.

The human side

Serious Watches, Not So Serious People

If you were expecting a stuffy dealer behind a velvet rope, you’re in the wrong place. I believe that demystifying the vintage world means being able to poke fun at the industry’s elitism without ever compromising on the quality of our service.

Whether I’m deep in the technical data of a movement or, as you can see, drifting on a pink flamingo in the Mediterranean, my focus is on absolute integrity. I believe that in an industry built on trust, you deserve to know exactly who stands behind your next timepiece.

We handle the technical truth and the professional rigor, so you can focus on the adventure ahead.

Client voices

Read their stories

Excellent dealer, amazing communication and helpful in finding me extra links!
Victor N.
United States of America
I would rate 6 if I could! Giulio was so helpful - communicated well and advised me regarding shipping and taxes. Most importantly, the watch is exactly as described, and is exactly what I wanted!
Colin H.
United Kindom
年式を考えると、信じられないほど素晴らしいコンディションでした。 購入前の質問に対しても、完璧な回答で、信頼に値するコミュニケーションが取れました。 非常におすすめの業者さんです。
TATSUHIKO K.
Japan
Very nice and response guy
Jack H.
Hong Kong
No complaints! The entire process was without flaws.
Maximiliaan V.
Belgium
Tutto perfetto!
Karl F.
Italy
Ein wirklich sehr toller Händler, sehr verständnisvoll, nett, höflich und hilfreich!!!
Omer E.
Austria
Je remercie Giulio non seulement pour cette sublime pièce mais surtout pour son professionnalisme, sa patience. Un vrai passionné que je continuerais à encourager!
Myriam C.
France
Recomiendo 100% a este amable y excepcional vendedor. El reloj estaba en excelente estado, mejor incluso que en fotos. El embalaje fue sobresaliente.
Javier V.
Spain
Highly recommended!! Great communication, very helpfull and the Watch was exactly as posted. Wish it was always like this. Thanks again for everything. Best of wishes!
Bas L.
Belgium

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